Top Story


Home >> Marketing >> Article

Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

Font Size   16
Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

Bharti AXA General Insurance, a joint venture of Bharti Enterprises and AXA, has appointed Sanjeev Srinivasan as its Chief Executive Officer and Managing Director.

Srinivasan joined Bharti AXA General Insurance in August 2016, as Chief Commercial and Principal Officer, and now takes over the role of CEO and MD. His main focus will be to drive Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a customer-centric brand to drive profitable growth.

On the occasion of his appointment, he said, “My team and I are committed to building a strong customer-driven organization and driving profitable growth. Our endeavor is to grow a compelling general insurance business and be able to touch the lives of customers and our stakeholders positively.”

Srinivasan comes with more than 20 years of experience spanning both Life and General Insurance, manufacturing, and logistics. He moved to Bharti AXA from ICICI Lombard, where he was heading marketing, Bancassurance, and e-business in his last assignment. He has earlier worked with leading companies such as Fullerton India Credit Limited, ING Life Insurance, Mahindra & Mahindra, Xerox India, and DHL Worldwide.

Rakesh Bharti Mittal, Chairman, Bharti AXA General Insurance, said, “As the organization enters the next phase of growth, we are delighted to have Sanjeev onboard. Bharti AXA General Insurance has built a strong business with a seasoned and experienced team and I am confident that with his rich experience, Sanjeev will spearhead the growth of the organization in this phase. We wish him all the best."

Jean-Louis Laurent Josi, Regional Chief Executive Officer, AXA Asia, said, “I am very pleased to welcome Sanjeev as Chief Executive Officer and Managing Director of Bharti AXA General Insurance. I am confident that he will successfully leverage his considerable experience in insurance to drive superior customer experience and deliver profitable growth for the company.”

Josisaid that India, for AXA, is an important market with a large potential for insurance penetration given a burgeoning middle-class and a growing economy. “Bharti AXA General Insurance has already built a strong position in the Indian market with a large customer base. I am confident that the company will grow successfully under Sanjeev’s leadership,” he added.

Tags Bharti AXA General Insurance Sanjeev Srinivasan Rakesh Bharti Mittal Jean-Louis Laurent Josi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...