Sanjay Tripathy is exiting HDFC in his role as Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels, including E-commerce and member of the Executive management Committee at HDFC Life, he confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation.
His core responsibilities at HDFC included managing Direct Channels, E-commerce, Marketing and Product Strategy, Brand Planning, Advertising, Communication & Media, Customer Insights, Online and Digital Strategy, Customer Analytics, & Corporate communication.
He started his career with GCMMF Ltd. in 1992. Since then he has worked with various reputed organizations like Frito-Lay (PepsiCo), Mattel and Reliance Communications (erstwhile Reliance Infocomm) before moving on to his current role at HDFC Life in 2004. Some of his major contributions include launching Dhara at GCMMF, setting up of Frito-Lay's business in the East, building Mattel's business in India. At Reliance Communications, he was instrumental in launching the Dhirubhai Ambani entrepreneur programme and the Reliance IndiaCall (international calling card) in USA, Canada and UK.