Top Story

e4m_logo.png

Home >> Marketing >> Article

Sanjay Purohit to join Samara Capital as Partner – Consumer & Retail practice

03-May-2016
Font Size   16
Share
Sanjay Purohit to join Samara Capital as Partner – Consumer & Retail practice

Samara Capital announced that Sanjay Purohit, currently Managing Director, Levi Strauss India Pvt. Ltd., will be joining them as Partner – Consumer and Retail practice. Purohit’s career spans 28+ years across strong consumer, retail companies, like Levi Strauss & Co., Cadbury India Limited, Mobil Gas and Asian Paints, where he has built and grown great brands and businesses. In his role at Levi Strauss India Pvt. Ltd., where he has been the Managing Director for the past 6 years, Purohit has played a key role in transforming the business, driving both growth and profitability, while building a strong organizational culture and team.

“We are delighted to have Sanjay come on board and join Samara Capital. We believe that Sanjay is one of those rare business leaders who is able to combine deep consumer understanding and strong strategic orientation with execution bias, focus on cash flows and team building to create valuable businesses. With Sanjay’s addition to our leadership team, Samara’s consumer / retail capability will move to the next level,” says Sumeet Narang, Founder and Managing Director, Samara Capital. 

“I am very excited to join Samara Capital, which has been one of the most active consumer / retail investors in India, with investee companies including Flemingo Duty Free, Monte Carlo Fashions, Guardian GNC, Paradise Foods and Sapphire Foods (KFC / Pizza Hut). Samara Capital believes in unleashing the power of human capital and entrepreneurship, to create superior stakeholder value, and this has been the principal factor in my decision to join their team. As an immediate task, I will assume responsibilities as CEO of Sapphire Foods and Board member on Paradise Foods and will work with the respective teams to grow these powerful brands profitably so as to take advantage of the immense opportunity in the food services space,” says Purohit. 

Samara Capital is an entrepreneurially run, India focused private equity firm. Samara invests in emerging Indian companies (EICs), businesses that have the potential for rapid growth and transformation, when run by an entrepreneurial minded management team backed by sound processes and systems. Samara values the importance of building trust in all their business relationships and emphases medium to long term value creation, nimbleness, agility while running the businesses they invest in. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...