Top Story

e4m_logo.png

Home >> Marketing >> Article

Sanjay Purohit to join Samara Capital as Partner – Consumer & Retail practice

03-May-2016
Font Size   16
Share
Sanjay Purohit to join Samara Capital as Partner – Consumer & Retail practice

Samara Capital announced that Sanjay Purohit, currently Managing Director, Levi Strauss India Pvt. Ltd., will be joining them as Partner – Consumer and Retail practice. Purohit’s career spans 28+ years across strong consumer, retail companies, like Levi Strauss & Co., Cadbury India Limited, Mobil Gas and Asian Paints, where he has built and grown great brands and businesses. In his role at Levi Strauss India Pvt. Ltd., where he has been the Managing Director for the past 6 years, Purohit has played a key role in transforming the business, driving both growth and profitability, while building a strong organizational culture and team.

“We are delighted to have Sanjay come on board and join Samara Capital. We believe that Sanjay is one of those rare business leaders who is able to combine deep consumer understanding and strong strategic orientation with execution bias, focus on cash flows and team building to create valuable businesses. With Sanjay’s addition to our leadership team, Samara’s consumer / retail capability will move to the next level,” says Sumeet Narang, Founder and Managing Director, Samara Capital. 

“I am very excited to join Samara Capital, which has been one of the most active consumer / retail investors in India, with investee companies including Flemingo Duty Free, Monte Carlo Fashions, Guardian GNC, Paradise Foods and Sapphire Foods (KFC / Pizza Hut). Samara Capital believes in unleashing the power of human capital and entrepreneurship, to create superior stakeholder value, and this has been the principal factor in my decision to join their team. As an immediate task, I will assume responsibilities as CEO of Sapphire Foods and Board member on Paradise Foods and will work with the respective teams to grow these powerful brands profitably so as to take advantage of the immense opportunity in the food services space,” says Purohit. 

Samara Capital is an entrepreneurially run, India focused private equity firm. Samara invests in emerging Indian companies (EICs), businesses that have the potential for rapid growth and transformation, when run by an entrepreneurial minded management team backed by sound processes and systems. Samara values the importance of building trust in all their business relationships and emphases medium to long term value creation, nimbleness, agility while running the businesses they invest in. 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.