Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) will address the elite gathering of industry stalwarts at the CMO League in Gurgaon on January 16, 2014. The event is being hosted by the exchange4media Group, in partnership with ABP News. Khosla will deliver a talk on ‘Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth’. It will be followed by discussion with the members of the League.
Khosla had joined Kraft Foods in January 2007. He led Kraft’s $13.6 billion business in developing markets, specifically the Asia Pacific; Central and Eastern Europe; Middle East and Africa; and Latin America regions. As a member of the Kraft Foods Executive Team, Khosla was responsible for its business in more than 60 countries, including a strong footprint and leading positions in each of the fast growing BRIC markets - Brazil, Russia, India and China. He also looked after a roster of more than 100 iconic brands, such as Cadbury, Halls, Jacobs, Lacta, Milka, Oreo, Tang and Trident. Currently, he is the Senior Fellow, Kellogg School of Management.
The CMO League, a unique initiative of the exchange4media Group, brings the CMOs of large companies in India together in an environment of openness and collaboration that enables them to excel at what they do and solve their biggest CMO challenges. Tailored exclusively for the benefit of top marketing executives, the CMO League will hold talks by the most respected marketing thinkers our time from across the world, share reports and research from marketing industry leaders, and leverage the first online engaged CMO community network in India.
The CMO League was launched on February 13, 2013 with a talk by Don Tapscott, one of the world’s leading authorities on innovation, media, and the economic and social impact of technology at The Leela Kempinski Gurgaon. He spoke on ‘Macrowikinomics: Rebooting Business and the World’. The next in the series was a talk by Simon Clift, Unilever’s first Global CMO, in August 2013 in Mumbai.