Top Story


Home >> Marketing >> Article

Sanjay Kaul re-elected as President of Rural Marketing Association of India (RMAI)

Font Size   16
Sanjay Kaul re-elected as President of Rural Marketing Association of India (RMAI)

At the eleventh Annual General Meeting of Rural Marketing Association of India (RMAI) held in Delhi recently, Sanjay Kaul CEO of Impact Communications, Delhi was re-elected as President for the year 2016-18 unanimously.  

Speaking on his re-election, Kaul said, “RMAI is a unique association of Corporate, Agencies, Govt. and Individual marketers as members. While we all have a common interest in the rural opportunity, yet challenges are starkly different. RMAI will continue educating members how to leverage the big rural opportunity and also try to address some of the common industry challenges simultaneously.”

While thanking the members for their trust and support he added, “As I assume this role, I keep in mind that I am backed by a team with exceptional knowledge, expertise and sense of service. I look forward to working with each of them to accomplish our goals and contribute to the overall mission of RMAI.”

Kaul, takes the mantle along with Raj Kr Jha, Consultant, Ogilvy Advertising, elected as Vice President; Dr. Anup Kalra, Executive Director, Ayurvet Ltd as Secretary and Treasurer, Himanshu Shah, Chief Mentor, SOI Live Marketing & Event as Joint Secretary.

The national executive team includes Puneet Vidyarthi, General Manager and Head Rural Business & Digital Innovations, JCB India Ltd, Punit Chadha, General Manager, Maruti Suzuki India Ltd, Siddhartha Chaturvedi, CEO, Event Crafter, Nikhil Sharma, Partner, MART, Aroop Bose, National Sales Manager at HLL Lifecare Ltd, Pawan Bansal, Chief Operating Officer, Jagran Solutions, Anirban Chaudhuri, Sr Vice President& Executive Planning Director, J Walter Thompson and Sanjay Pragat, Managing Director, Vision Force.

To further expand its initiatives, RMAI also launched its West Chapter headed by  Sanjay Panigrahi, President Rurban & Special Projects, Pidilite Industries Ltd. as Vice President ( West) .

The executive committee west includes: Biswabaran Chakrabarty, Vice President (Brand and Channel Management), Crompton Greaves Consumer Electricals Ltd,  Prashant Mandke, Vice Preident & Head, Anugrah Madison,  Mridula Shekhar, Head Marketing (Retail Business), Tata Steel Global Wires, Veerendra Jamdade, Founder Director and CEO at Vritti Solutions Ltd, Arvind Sonmale, Managing Director & CEO, Sustainable Agro Finance Ltd and Khurram Askari, Director, Insight Outreach Pvt Ltd. 


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.