Samsung Electronics has announced that Rajiv Mishra, VP Media has been given additional responsibility of heading Samsung’s CSR division in India. Currently Mishra leads the internal and external communication of the company. In his additional role at Samsung India, Mishra will be responsible for overseeing the company’s Corporate Social Responsibility (CSR) initiatives.
Speaking about the development, H.W. Bang, Senior Vice President of Samsung South West Asia said, “I am happy to announce that Rajiv Mishra, V.P, Media has been given the additional responsibility of leading Samsung India’s CSR division. At present, our CSR programmes focus in the areas of education, culture, sports, social welfare and community development. I am confident that under Rajiv’s leadership, Samsung will cross new milestones.”
Under its CSR initiatives, Samsung is already working on projects like Guru Shiksha programme, Samsung Smart School, Samsung Technical Schools, Nanum’ village project and MSME-Samsung Technical Schools.
Rajiv Mishra joined Samsung in August 2014. Mishra’s career spans over 22 years during which he has held several key positions. Prior to joining Samsung, he was the Chief Executive Officer of Lok Sabha TV. In this role he led the overall functions of the channel including marketing, sales, distribution, producing, hosting and telecasting a complete array of programmes of general interest on issues relating to democracy, governance, social, economic and constitutional issues as well as citizens’ concerns.
He has worked for leading media companies like the Hindustan Times, Star TV, TV Asia of USA, BAG Films & Media. He is also the nominated Member of various Media Advisory bodies in various Ministry of Government of India.
Rajiv Mishra is also the founder and first President of Association of Radio Operators for India (AROI) and also the first President of Association of Regional Television Broadcasters of India (ARTBI), the industry representative body of regional Broadcasters of India. He has recently been nominated as member, expert committee of Information & Broadcasting Ministry to develop papers on copyright issues.
He is a Masters in Broadcasting from IAB, Montreux, Switzerland and MBA in Media Management from MCNY, USA.