Samsung India has gone into bullish mode as the festive season draws near. The company is eyeing 70 per cent growth in its digital media business by the year-end. And is pegging this growth on the Mini World Cup to be held in October 2006, apart from festive season sales and new product launches.
R Zutshi, Deputy Managing Director, Samsung India, said, “We plan to grow our digital media business by launching products like the NV Series as well as by creating new product segments like the 6-in-1 multifunction camcorders within the digital camcorder segment.”
“Our strategy to grow our digital still camera (DSC) business is to help the existing analogue consumers to upgrade to digital still cameras on the strength of our products and attractive pricing. We will also be enhancing our channel presence for this category by tapping both the existing CE channel as well as strengthening our presence in the photographic channel,” said Pradeep Tognatta, Director-Sales, Samsung India.
Samsung has also forayed into the fast growing DVD camcorder category by launching its VP-DC 163i and VP-DC 565wi DVD camcorders. It has also breached the Rs 18,000 price band for digital camcorders by pricing its VP-D363i digital camcorder model at Rs 17,990.
Samsung is also strengthening its plasma TV line-up in India by launching its Q7 Series of plasma TVs.
Samsung India is expecting to grow its AV base by 50 per cent in the July-December 2006 period based on its range enhancement in key AV product categories such as flat panel TVs and digital media products, enhanced channel presence and awareness creation through roadshows. Nearly 100 more road shows are planned across the country in the coming months.
Zutshi said, “Our considerably enhanced sales infrastructure, coupled with our new product launches, should help us successfully optimise our festival sales in the second half of this year. We are opening 14 sales network offices in September all over India. We have 20 existing sales offices. We will also expand our brand shops to 100 by December 2006.”