Samsung India Electronics Ltd on Friday launched three new handsets and declared its plans to set up a handset assembling plant at Manesar in Haryana. The plant will manufacture GSM phones and production is slated to begin by the first quarter of 2006. This will be Samsung’s fourth overseas handset manufacturing facility after China, Brazil and Mexico.
To be set up at an investment of $15 million, the company has already invested $5 million. It will initially produce 10 lakh handsets per annum and targets to raise it to two crore handsets by 2010. The company will be also exporting mobiles from India to the Middle-East and South East Asian countries.
H C Ryu, Director-Telecom, Samsung India, said, “The setting up of this facility will be a critical turning point for our mobile business in the country. It will help us respond faster to the market and the needs of potential of this fast growing Indian mobile market.”
Speaking on the company’s business plans for the coming year, Ryu said, “We plan to continue with our thrust on the colour/camera segment in the Indian market. We will leverage our global leadership in design, display and camera to introduce, innovative, leading technology products in the Indian market.”
Suk Ha, Oh, President and CEO, South West Asia, said, “Our innovative marketing has already given us a competitive edge in India. The new facility will unfold a new chapter for our growth in India.”
Samsung has targeted a 10 per cent share of the Indian market for this year-ending and 18 per cent for the calendar year 2006.
The new mobile sets launched on Friday are X700 (Rs 14,699), SGH-N 710 (Rs 3,199), and SGH-X660 (Rs 8,599).