Samsung India Electronics has launched five new models in the frost-free refrigerator category and three new models in the top-loading fully automatic washing machines segment.
The new frost-free refrigerators are priced in the range of Rs 37,000 and Rs 93,000. With the introduction of these new models, Samsung now has a range of 11 frost-free models in its line-up, priced in the range of Rs 17,500-Rs 1,16,500.
According to sources, the company is targeting at 28 per cent growth in refrigerator business and a market share of 14 per cent in the frost-free refrigerator segment this year.
Samsung has also boosted its presence in the washing machines segment by launching three new fully automatic machines, with 5.5 kg capacity in the Indian market. Priced between Rs 16,500 and Rs 17,500, the new models have been customised to Indian requirements by being equipped with a new `memory back-up feature'.
Overall, Samsung is targeting a turnover of Rs 668 crore from its home appliances business, which would account for approximately 44 per cent of its targeted turnover of Rs 1,520 crore.
Source: Business Line