Top Story

e4m_logo.png

Home >> Marketing >> Article

Samsung launches five new frost-free refrigerator models

06-April-2002
Font Size   16
Share
Samsung launches five new frost-free refrigerator models

Samsung India Electronics has launched five new models in the frost-free refrigerator category and three new models in the top-loading fully automatic washing machines segment.

The new frost-free refrigerators are priced in the range of Rs 37,000 and Rs 93,000. With the introduction of these new models, Samsung now has a range of 11 frost-free models in its line-up, priced in the range of Rs 17,500-Rs 1,16,500.

According to sources, the company is targeting at 28 per cent growth in refrigerator business and a market share of 14 per cent in the frost-free refrigerator segment this year.

Samsung has also boosted its presence in the washing machines segment by launching three new fully automatic machines, with 5.5 kg capacity in the Indian market. Priced between Rs 16,500 and Rs 17,500, the new models have been customised to Indian requirements by being equipped with a new `memory back-up feature'.

Overall, Samsung is targeting a turnover of Rs 668 crore from its home appliances business, which would account for approximately 44 per cent of its targeted turnover of Rs 1,520 crore.

Source: Business Line

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by