Electronics major Samsung India on Wednesday launched the CLP-300 in India, a desktop colour laser printer it is claiming to be the ‘world’s smallest’ in its category. The printer has been priced at Rs 15,990. The new printer targets a wide variety of customers, including home users, small businesses, and corporate executives.
With the launch of CLP-300, Samsung now has a range five colour laser printers in its product portfolio. “We are looking at LCD monitors and laser printers as the major growth drivers for our IT business in this year. In the laser printers category, colour laser printers and network printers will drive the growth,” said Sanjay Sharma, VP-IT Business, Samsung India.
To send across the message to its relevant target audience, the company will be launching its ‘biggest print media campaign’. “Our biggest ever print media campaign will break within a week’s time. We will also use some trade magazines,” said Vikram Singh Negi, Senior Manager, IT, Samsung India.
The company also announced the launch of four new network laser printers in the Indian market, priced in the range of Rs 12,990 to Rs 58,990. “We are targeting a 15 per cent market share in mono laser printers and a 35 per cent market share this year,” Sharma said.
“We are expecting to sell 800 to 1,000 printers per month as we are targeting a market share of 15 per cent of the Indian laser printer market,” said Negi.
The company will launch its first IT retail store in Delhi in December. “We will be venturing into other metros with such retail shops next year,” Sharma added.