Samsung India invites the masses to participate in the ‘Run for Ur Dream’ Olympic programme by nominating Torchbearers for the Olympic Torch Relay. The programme is being carried out between February 10- March 2,2004. Print and television advertising as well as in shop POS material will support it.
The nomination has to in the form of a 50-100-word essay describing how the individual recommended epitomizes the Olympic values; is a role model and therefore deserves to be a torch bearer. Eight torch bearers will be selected through the ‘Run for Ur Dream’ open nomination process- five torchbearers will be selected by a Samsung judging committee, while three will be selected by a lucky draw basis their participation Nomination process, subject to their fulfilling the criteria laid out by the Athens 2004 Olympic Organizing Committee. Consumers are given an option to nominate online (www.samsung.com/india) as well.
Says R. Zutshi, Director-Sales, Samsung; “ The arrival of the Olympic torch is symbolic as it is historic. Through this programme, we are seeking to involve the community in choosing individuals who reflect the best in humanity and therefore deserve to be Olympic torchbearers.”
Samsung India is the official sponsor of Indian Team to the Athens Olympics in the category of Consumer Electronic/ Home Appliances, IT and Telecommunications this year. The total sponsorship sum is Rs. 1 crore, of which 50% will go to Indian Olympic Association and the other 50% to the training of 5 select sportspersons.