Top Story


Home >> Marketing >> Article

Samsung India bets big on air conditioners, launches 19 new models

Font Size   16
Samsung India bets big on air conditioners, launches 19 new models

A day after Godrej & Boyce unveiled its new range of air conditioners in the Capital, it was time for another digital technology leader, Samsung India, to unveil its new advanced series of air conditioners. The company launched 19 new models across window, split and tower air conditioner categories in Chennai on Friday.

With the introduction of the new air conditioner range, Samsung now has 28 AC models, priced in the range of Rs 10,990 to Rs 109,900.

The window and split Acs have been introduced in the 0.8T, 1.0 T, 1.5 T and the 2.0 T categories, while the tower air conditioners come in the 2.0 T and 2.4 T categories. The company has invested $5 million as mould investments for its new AC range.

Pradeep Tognatta, Director-Sales, Consumer Electronics Business, Samsung India, said, “The new AC range comes equipped with Samsung’s patented technology like Silver Nano Health System and differentiated product features like world’s first auto shutter and surround airflow feature in window ACs and the ‘Air Force’ cooling system in the tower ACs. The auto shutter feature in window ACs enables remote controlled movement of the blades for constant circulation of air and automatic closing of the blades, preventing the dust from going in the when the AC is not in use.”

Samsung plans to test market its commercial ACs – cassette type and ductibles – in the Indian market in the first half of 2006. These products are slated for introduction in the second half of this year.

Commenting on the expectations from the AC category this year, Tognatta said, “Based on our new, advanced air conditioner range introduction and our plans to expand our sales and service network for air conditioners by over 50 per cent this year, we are looking at doubling our AC volumes to over 400,000 units this year.” Samsung aims to increase its AC market share from 20 per cent in 2005 to 28 per cent in 2006.

Elaborating on the company’s plans for 2006, Ravinder Zutshi, Deputy MD, Samsung India, said, “The new, enhanced air conditioner lineup coupled with the product range enhancements that we have planned for our other home appliance product categories this year, should give a significant boost to our home appliance business this year.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO