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Samsung India announces its business plans for 2006, strengthens focus on flat panel TVs

01-February-2006
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Samsung India announces its business plans for 2006, strengthens focus on flat panel TVs

Samsung India has announced its business plans for the Indian market for 2006, with product innovation, technological leadership and design being the key focus areas. “Flat panel TVs, digital media products like MP3 players, digital still cameras/camcorders and home appliances ACs and washing machines will be the growth drivers for our consumer electronics business this year,” said R Zutshi, Deputy MD, Samsung India.

The company, which announced the launch of its new LCD television range in the country, plans to strengthen its focus on flat and SlimFit TVs this year. Samsung, which sold 1.5 million colour TVs last year and recorded a 100 per cent jump in flat TV sales last year, aims to sell 1.8 million CTVs this year across flat /SlimFit and flat panel TV categories this year.

Accordingly, the company plans to enhance its SlimFit line-up by commencing the production of SlimFit TVs at its Noida facility by the end of February. The SlimFit range, which is currently available in 32 and 29 inch screen sizes, will be enhanced to include 21 inch screen size as well. Samsung aims to increase its market share in flat TVs from 22.5 per cent (December 2005) to 30 per cent by the end of 2006, and is targeting a market share of 50 per cent in flat panel TVs by the end of this year.

Samsung also plans to strengthen its focus on ACs and washing machines this year. The company has already invested $5 million as mould investments towards introducing its new, advanced AC range in the market last week. The company has introduced 19 new models across window, split and tower AC categories and is targeting a market share of 28 per cent in the category by the end of this year.

“All our home appliance categories will see range enhancements in this year, in sync with seasonality trends,” said Zutshi, adding Samsung India aimed to garner a market share of over 20 per cent in refrigerators and 26 per cent in microwave ovens by the end of this year.

Said Samsung India, Director-Sales, Pradeep Tognatta, said, “Our differentiated product offering, our efforts at educating customers through our more interactive, experiential Samsung Brand Shops and AV Stores, our LCD-oriented advertising as well as the growing product availability across large format retail stores, should help fuel growth of the LCD category in the country. Flat panel TVs should contribute 5 per cent to our total CTV sales this year.”

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