Top Story

e4m_logo.png

Home >> Marketing >> Article

Samsung eyes Rs 250 crore this Diwali

08-October-2005
Font Size   16
Share
Samsung eyes Rs 250 crore this Diwali

Samsung India expects to garner Rs 250 crore this Diwali festive season compared to Rs 200 crore last year in Tamil Nadu and Andhra Pradesh.

Addressing mediapersons on the launch of Samsung’s ‘Asathal Oh Asthal’ Diwali offer, V L Narayan, general manager-sales, Samsung India Electronics Pvt Ltd, said that festive seasons account for over 25 per cent of the company’s home appliances turnover, particularly Diwali.

Samsung India clocked a turnover of Rs 4,900 crore in 2004. Narayan said that the company earmarks about Rs 20 crore on publicity and another Rs 20 crore for gift hampers during festive seasons.

These gift hampers will be available starting from now until November 10. He pointed out that the fast moving home appliances were colour televisions and home theatre systems. The company has about 400 dealers in Tamil Nadu and Andhra Pradesh.

Samsung also offers free service camp. Customers can approach Samsung distributors for servicing of products. A discount of 25 per cent will be provided on all spare parts from October 5 to 11.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016