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Samsung expands services to 60 cities

23-September-2004
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Samsung expands services to 60 cities

Samsung India has announced today that it is extending the service footprint for storage products by setting up service centres in 60 cities across India. The company today also announced the implementation of a Zero Day Turnaround service on its Hard Disk Drive (HDD) range.

The company has also extended the warranty of its range of HDD to five years. This warranty of five years shall apply on all HDD with a manufacturing date of August 2004 onwards. The terms of the warranty should be replacement against any defective unit as per the usual warranty terms.

Vivek Prakash, Vice President, Samsung India, said: “With increasing PC penetration in smaller cities, Samsung India wants to provide the same levels of service to customers in smaller towns as it does to metros. With coverage of 60 cities, the company will be covering practically 100 per cent of the countries install base. This will remove all hassles for the dealers to send a defective HDD to metro town.”

“With a marketshare of 43 per cent in the HDD category in India, the company aspires to boost the share even further to a 50 per cent,” he said.

On the advertising campaign that is lined up, he said: “We have our campaigns ready. We are primarily using the print medium for our communication. We are using the communication that is cost-effective. For the mini-metros and upcoming towns, we believe the most effective way of reaching out is through C&S (cable and satellite TV) because this way a lot of localisation is possible.”

Speaking on the Zero Day Turnaround service, Prakash said, “For all HDD received by its service centre before 12 noon on a particular day, shall be returned back to the customer after 24 hours. This is the level of customer satisfaction that we are aiming at.”

In an attempt to get closer to the consumers, SIEL also announced the setting up of a call centre number and e-mail help line for all queries related to the new service announcements.

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