Top Story


Home >> Marketing >> Article

Samsung customizes products for India

Font Size   16
Samsung customizes products for India

As a strategy to drive growth, Samsung India is customizing its product range to suit the needs of Indian consumers. Apart from product innovations, the company has also announced an advertising budget of $18 million.

The Korean consumer electronic major plans to introduce fully-automatic machines with features such as memory back-up facility to meet frequent power failures and `a sari cycle' designed for washing saris. In its microwave ovens, the company has incorporated a pre-programmed `one-touch Indian menu' concept, making cooking more convenient.

The company is launching two new campaigns, one each for microwave oven and air conditioner categories, on Feb. 15. The campaigns will be handled by Triton Communications' Delhi office. The other roster agency is Mudra Communications.

Samsung India is targeting a sales turnover of $317 million from consumer electronics and home appliances this year. In 2001, sales were $281 million with home appliances contributing 41.5%.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...