Sameer Chhabra has joined The Outdoor Journal (Deiwos Creative Movement Pvt. Ltd.) as the national sales and marketing director, bringing nearly two decades of experience to the young ‘active lifestyle’ media and events group.
Chhabra will take up his position officially on May 1st, and leaves Worldwide Media (WWM), where he handled North India sales for all BBC print titles. There since 2009, he started with the launch of BBC Lonely Planet in India, and subsequently was part of launching Good Food, Knowledge and relaunching BBC Top Gear, working his way up to GM - North - Ad Sales.
“I feel really excited about my new role, as this is a hugely exciting, big and rapidly growing market within the lifestyle and travel segments, and is attracting high-end enthusiasts and young achievers in the professional world,” Chhabrasaid.
The Outdoor Journal, India’s 360° active lifestyle group, had a soft launch one year ago through its premium and luxury quarterly print edition; digital edition, daily updates website and online channels, extreme sports videos and high-end, world-class events, such as last February’s Run the Rann (through a subsidiary venture with Brand Aid Pvt. Ltd.), which brought amateur and professional runners from 12 countries to run on trails up to 101 km; and “Adventure Stories”, in partnership with the Taj Hotels and Ibex Expeditions.
The active lifestyle segment is growing rapidly in all sectors, from adventure tours (a market worth about $50 million today in India and growing at about 20 per cent a year), to outdoors sports, adventure travel, fitness and more.
The group is focused entirely on content and experiences in this niche only, from print, books, apps, videos and more - and is currently building partnerships with key brands in the space.
Chabbra further added, “I would like to add that TOJ is a big opportunity to service clients nationally and internationally, and do customized selling not only through an excellent product put together by the founder Apoorva Prasad, and the whole team, but also its strong digital platform and channels, as well as events, which have been a part of a success story for the group.”
Chhabra started his career with Times Television in 1995, and has then spent over 19 years in media, selling across genres in Auto, Travel, Lifestyle, Food, Fashion, Apparel and Women; from working with Times of India where he managed the retail business for Femina and Filmfare, to the Outlook Group with the launch of Marie Claire, and then moving to the role of North sales head for Outlook Traveller before WWM.
Chhabra is a Commerce graduate of Delhi University’s Venkateshwara College, as well as a product of the Times School of Marketing.
Chhabra joins a team led by Founder & Editor-in-Chief Apoorva Prasad, who started the Group about two years ago, and Editorial Director Gael Couturier from Paris, France, and other experienced members.