Salt Brands Solutions appoints Namrata Nandan as Chief Business Officer
Salt Brand Solutions announced the appointment of Namrata Nandan as its Chief Business Officer. Nandan is an English Literature Graduate from Sophia College, Mumbai. What keeps her going in this business is the promise of creating brand stories that appeal to the heart and mind.
Nandan joins Salt Brand Solutions with over 23 years of experience in the advertising industry. Prior to her stint at Salt, she served as the Co-Founder of Conviction Brandworks. She has also worked with leading Advertising and Marketing firms like McCann Mumbai as Senior Vice President and G.M, McCann Erickson India as Vice President and G.M, J Walter Thompson as Account Director, O & M Advertising as Group Account Manager, and Y & R Brands as Account Manager. Her longest stint was with McCann (for 12 years), which saw her heading the agency’s Bengaluru office and later, Mumbai office. Nandan has partnered with brands like Colgate, Unilever, TVS, Britannia, Marico, L'Oreal, Radio Mirchi, Piramal, Bombay Dyeing, to name a few.
Commenting on her appointment, Nandan says, “Salt Brand Solutions is an essential ingredient in my quest to follow my heart. Mahesh Chauhan is one of those inspirational people I met in my journey of advertising and having this opportunity to work closely with him and his young, raring-to-go team is something I look forward to.”
Mahesh Chauhan, Founder, Salt Brand Solutions, says, “As we now gear up for the next stage of our evolution as an organization totally invested in building successful businesses, we felt the need to get another like-minded and driven leader. Namrata’s utopian world view, love for building powerful brands, and the desire to succeed reverberated with us. I have known her for a couple of decades and have always wanted to work with her. The journey just got more exciting.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking