Established close to two decades ago, AWPL is a team of specialists that provides Smart Business Process Automation and Optimization platforms. AWPL designs valuable experiences for insurance and banking sectors across the globe. The rebranding includes a change in identity and defining a new brand purpose for the brand. The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today. This rebranding exercise will come into effect from May 2017.
Commenting on this, Arsh Maini, CEO, AWPL, said, “We are extremely happy to work with Salt Brand Solutions as our partners. Today, AWPL works with leading financial services firms and commands a sizable market share, and it is therefore the right time to make investments to create a stronger brand presence. With their fresh approach, creative thinking, and a deep sense of ownership, we feel Salt Brand Solutions is sure to add value.”
Commenting on this, Siddhartha Singh, CEO, Salt Brand Solutions, said, “AWPL for us have been an unassuming set of people with the most brilliant minds who are set to change the way insurance companies work, the world over. Our interactions with the team in Bangalore, over the last couple of months, have been the most enriching and we're all set to launch the new identity, which is a unique story of bringing together process and the protagonist, in this case, the consumer who lives in a connected world, right at the heart of the overall brand promise. A well-differentiated story and an identity is what we hope to achieve with this exercise that has had us craft a value proposition for the brand like none other.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
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