Top Story

e4m_logo.png

Home >> Marketing >> Article

Salt Brand Solutions bags mandate to re-brand AWPL

27-March-2017
Font Size   16
Share
Salt Brand Solutions bags mandate to re-brand AWPL

Established close to two decades ago, AWPL is a team of specialists that provides Smart Business Process Automation and Optimization platforms. AWPL designs valuable experiences for insurance and banking sectors across the globe. The rebranding includes a change in identity and defining a new brand purpose for the brand. The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today. This rebranding exercise will come into effect from May 2017.

Commenting on this, Arsh Maini, CEO, AWPL, said, “We are extremely happy to work with Salt Brand Solutions as our partners. Today, AWPL works with leading financial services firms and commands a sizable market share, and it is therefore the right time to make investments to create a stronger brand presence.  With their fresh approach, creative thinking, and a deep sense of ownership, we feel Salt Brand Solutions is sure to add value.”

Commenting on this, Siddhartha Singh, CEO, Salt Brand Solutions, said, “AWPL for us have been an unassuming set of people with the most brilliant minds who are set to change the way insurance companies work, the world over. Our interactions with the team in Bangalore, over the last couple of months, have been the most enriching and we're all set to launch the new identity, which is a unique story of bringing together process and the protagonist, in this case, the consumer who lives in a connected world, right at the heart of the overall brand promise. A well-differentiated story and an identity is what we hope to achieve with this exercise that has had us craft a value proposition for the brand like none other.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship