Sakal Media Group has today announced the appointment of Krishna Menon as Chief Marketing Officer (CMO) for the group’s media business. He will be based at Mumbai and report to Pradeep Dwivedi - CEO, Sakal Media Group.
At Sakal, Menon will be responsible for all brand marketing activities for trade and readers, marketing communications, Sakal Labs solutions and activations for media business including Print, TV, Digital and Events.
Krishna Menon, a Post Graduate Diploma in Business Administration from Symbiosis Institute of Management Studies, Pune, has over 17 years’ experience across television, print, FM radio, brand activations & management, digital VAS and telecom with good brands. In his most recent role, Krishna was the Vice President - Sales and Brand Solutions at Asianet News Network Pvt. Ltd. Also, he has worked with Dainik Bhaskar Group as National Business Head- Divya Marathi, OnMobile Global, E18-Network 18 Media, Radio Mirchi and BPL Mobile Cellular Ltd. in previous assignments.
Confirming the appointment, Pradeep Dwivedi, CEO, Sakal Media Group said, “We are delighted to have Krishna Menon on board as CMO. His extensive experience across multiple media businesses in sales and marketing shall provide us a definite edge in serving our advertisers and readers alike. His understanding of the Maharashtra market shall also be an advantage in sustainably growing our leadership position.”
Starting his new role, Krishna Menon, said “The Sakal Media Group today stands at the threshold of a historic leap forward as it expands its footprint to access audiences across various demographics, geographies and distribution technologies in its heartland. I am excited to be part of this momentous journey.”