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Sahara Mutual Fund unveils new corporate identity

Sahara Mutual Fund unveils new corporate identity

Author | Saurabh Niranjan Turakhia | Wednesday, Jun 15,2005 7:27 AM

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Sahara Mutual Fund unveils new corporate identity

Sahara Mutual Fund has announced the launch of ‘Sahara Wealth Plus Fund’ – an open-ended growth scheme based on ‘Variable Fee Structure.’ The occasion also marked the unveiling of a new corporate identity with a new logo that says – Sach Mein Mutual.

The proposed variable fee structure works like this – the investors have to pay a fee only when the Wealth Plus Find performs.

Arindam Ghosh, Chief Marketing Officer, explained what the new logo stands for, “The new logo depicts our contemporary face. Apart from sporting our vibrant, modern and new look, it also conveys that we are a truly mutual Mutual Funds company.”

On the phased process of brand building exercise, Ghosh said, “Unveiling of the new logo is the first step towards our brand building that’s based on the positioning – Truly mutual – or Sach Mein Mutual.”

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