RV Rajan, Chairman, Anugrah Madison, Chennai, was re-elected as President of the Rural Marketing Agencies Association of India (RMAAI) for the fourth term at the third AGM of the Association held recently in Mumbai. MART’s Pradeep Kashyap has been elected Vice-President. Insight’s Khurram Askari and Kripa Outdoor’s R Parthasarathy have been elected Secretary and Treasurer, respectively.
The other committee members include: Sampark’s RA Patankar, Rural Relations’ Pradeep Lokhande, Impact’s Sanjay Kaul, Xpanse Asia’s Sandip Bansal, Ogilvy Outreach’s Sameer Gupte, The Cube Insights’ Raj Kumar Jha, Vision Force’s Sanjay Pragat and Linterland’s Keshav Chandorkar.
Speaking at the AGM, Rajan said, “In order to make the Association more inclusive so that more interested people from any organisation like clients, ad agencies, academics or media could actively participate, effective October 2008, the Association is changing its name to ‘Rural Marketing Association of India’ (RMAI) by dropping the word Agencies from its name.”
Though started only three years ago, RMAAI has done quite well considering the variety and number of activities it has conducted over the years – like three industry-focused seminars, contest for the summer projects in rural marketing for management students, a National Awards function to recognise the winners of the Rural Marketing Works Case Study Contest, plus the Rural Marketing Journal, which it has been bringing out regularly every quarter.
Outlining the forthcoming activities of the Association for the year, Rajan said that the second edition of the Awards for Best Summer Projects in Rural Marketing submitted by students of management institutes would be held in September in Hyderabad, while the second edition of the Rural Marketing Works - Case Studies Contest would be held in November 2008 in Mumbai. The Book of Case Studies in Rural Marketing, based on the entries received for the first edition of the contest, is expected to be released on the occasion. The book has been published in association with MICA, Ahmedabad.