Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Ruchi Soya on prowl for food brand buyouts

Ruchi Soya on prowl for food brand buyouts

Author | Source: Business Standard | Monday, Aug 07,2006 8:37 AM

A+
AA
A-
Ruchi Soya on prowl for food brand buyouts

Ruchi Soya is on the lookout for brand acquisitions in the health food space. Dinesh Shahra, managing director, said, "We are examining all options to add additional products to our portfolio."

In foods, the company already has soya brand Nutrela, under which it has soya chunks and granules. "Under foods, health foods would be a natural extension of our range, and we are on the lookout for suitable acquisitions in this space," Shahra said. At present, food is still a small part of the company's business as compared with its core edible oils business.

Shahra added that, at present, the company was not looking at introducing a new brand and new products that the company would develop would be under the existing Nutrela brand. This could include ready-to-cook and ready-to-eat options.

Nutrela, under which the company also markets edible oil, is among the country's oldest soya food brands. Beverages is another category which Ruchi Soya is said to be exploring, given that soya foods at between 15-20 per cent is among the fastest growing categories today.

The company is also planning to expand capacity in its oil business. It has recently signed a pact with Pantaloon Retail, which would make it a preferred partner in the edible oils category.

Tags: e4m

Write A Comment