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Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16

Author | Ronald Menezes | Tuesday, Apr 19,2016 8:01 AM

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Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year. Hero MotoCorp, Bajaj Auto, TVS Motor Company, Royal Enfield and India Yamaha Motor have reported a year-on-year growth with India Yamaha Motor showing the biggest growth of 44 per cent while Honda Motorcycle & Scooter India (HMSI) was the only manufacturer to show sluggish signs as sales dropped by 4.96 per cent.

This seems to be a healthy sign for the months to come. A few manufacturers have either already launched new bikes or are waiting to launch them in the market later this year. The current trend of bike sales in the market will only strengthen the demand for bikes as the year unfolds

Bajaj Auto

Bajaj Auto has reported total sales of 264,249 units in March 2016 compared to the 209,937 units sold in March ’15, thus, showing a growth of 25.87 percent YoY. The company exported 1,01,519 units in March 2016 registering a growth of three per cent over the corresponding month last year when it had sold 98,703 units. The company’s consolidated sales stand at 33,58,252 units during FY2015-16 as against total sales of 32,92,084 units in FY2014-15.

Bikes launched this year:

Bajaj Auto commenced its Bajaj V delivery last month. A report of Autocar Professional says that Bajaj is also planning to ramp up the production of the V at its manufacturing plants at Panth Nagar and Waluj to 1,000 units considering the increasing demand after bookings cross 10,000 just after its launch.

TVS

TVS Motor Company posted a sales growth of 10% during the month of March 2016, with total sales increasing from 211,005 units recorded in the month of March 2015 to 232,527 units in the month of March 2016. The company's total exports registered sales of 31,121 units. Total two wheeler sales increased by 13.3% from 200,121 units recorded in March 2015 to 226,653 units in March 2016. Domestic two wheeler sales grew by 19.6% increasing from 167,383 units in March 2015 to 200,200 units in March 2016.

Scooters sales of the company grew by 24.7% increasing from 54,683 units in March 2015 to 68,171 units in March 2016. Motorcycles sales grew by 12.9% increasing from 76,832 units in the month of March 2015 to 86,776 units in March 2016.

Bikes launched this year:

TVS launched the new TVS victor and it is reported that the most anticipated bike TVS Akula will be launched later this year. Snapdeal partnered with TVS Motors earlier this year to sell their motorcycles and scooters online. Nine two-wheeler products from TVS Motor Company will be available on Snapdeal.

Royal Enfield

Royal Enfield recorded sale of 50,059 units during March 2016 as against sales of 32,854 units in March 2015. Thereby registering a year-on-year (YoY) growth of 52.37 percent in the domestic market. It can be noted that the company had sold close to 50,000 units for the 12-month period of 2010, which underlines the surge in the demand of the Royal Enfield motorcycles over the last half five years. It has also recorded growth in its exports, which stood at 1,261 units last month, up by 52.85 percent. It had exported 825 units in March 2015. The company’s total sales including exports stood at a healthy 51,321 units during March 2016 – its highest-ever sales in a month

Bikes launched this year:

Royal Enfield launched the much anticipated Himalayan last month. Royal Enfield's latest offering, the adventure tourer Himalayan has gone on sale in Delhi for an on road price of Rs 1,73,676. It did not launch any TVC for the same.

Hero MotoCorp

HMCL sold 606,542 units in the month of March, registering a growth of 14% over the corresponding month last year when the company had sold 531,750 units.

The company sold 6,632,322 units of two-wheelers during FY ‘15-‘16. It had sold 6,631,826 units in the previous fiscal FY ‘14-‘15.

Bikes launched this year :

This year Hero MotoCorp saw the introduction of the new Duet and Maestro Edge scooters, Hero MotoCorp’s scooter business witnessed an impressive growth in the last three months

Honda Motorcycle & Scooter India

Number two player and an arch rival of Hero MotoCorp, Honda Motorcycle & Scooter India (HMSI) has reported a decline in its sales for March 2016. The company sold 365,384 units in the domestic market, down 4.96 percent (March 2015: 384,452). While HMSI maintains its leadership in the scooter market, its motorcycles sales have failed to deliver in terms of large volumes for a major part of the last fiscal. However, its all-new commuter, the 110cc Livo is reported to have made its mark as one of the top 10 bestselling motorcycles in January and February 2016. According to the company, it has sold more than 150,000 units of Livo within nine months of its launch.

Bikes launched this year:

HMSI launched the Honda CD 110 Dream Deluxe at a price of Rs 43,997 plus tax in New Delhi. It also launched the Honda Navi and received close to 900 bookings by March and is sold at Rs 39,500 ex – showroom Delhi.

India Yamaha Motor

Recording an impressive YoY growth of 44.17 percent for March 2016, India Yamaha Motor has reportedly registered sales of 60,032 units as against 41,640 units sold off in March last year.

Bikes launched this year:

Yamaha India launched its performance street bike MT-09 in February. Priced at Rs 10.20 lakh (ex-Delhi), Yamaha MT-09 was launched by the company's brand ambassador, John Abraham. No TVC was released for the same.

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