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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. Tata Motors decided to sell these condoms at an inexpensive price of Rs 2 for a packet of 3 unlike other campaigns where condoms are made available for free. \\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/iX4DnK1Qw94?rel=0&amp;wmode=transparent\\" width=\\"100%\\"><\\/iframe>","social_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69188,"phototitle":"","photopath":"1511174384_4R3f5a_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62185,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/royal-enfield-plans-segment-based-retail-strategy_14614.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","summary":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:33:05","url":"","meta_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69192,"phototitle":"","photopath":"1511179382_ZITkKB_big6.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62189,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87261,"title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:16:21","url":"","meta_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","meta_desc":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","social_summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","web_exclusive":0,"author_type":2,"description":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company. Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. Tata Motors decided to sell these condoms at an inexpensive price of Rs 2 for a packet of 3 unlike other campaigns where condoms are made available for free. \\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/iX4DnK1Qw94?rel=0&amp;wmode=transparent\\" width=\\"100%\\"><\\/iframe>","social_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69188,"phototitle":"","photopath":"1511174384_4R3f5a_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62185,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/royal-enfield-plans-segment-based-retail-strategy_14614.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
  11. at View->getContents() in View.php line 120
  12. at View->renderContents() in View.php line 85
  13. at View->render() in Response.php line 38
  14. at Response->setContent(object(View)) in Response.php line 225
  15. at Response->__construct(object(View)) in Router.php line 602
  16. at Router->prepareResponse(object(Request), object(View)) in Router.php line 560
  17. at Router->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 30
  18. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in SubstituteBindings.php line 41
  19. at SubstituteBindings->handle(object(Request), object(Closure)) in Pipeline.php line 148
  20. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  21. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in VerifyCsrfToken.php line 65
  22. at VerifyCsrfToken->handle(object(Request), object(Closure)) in Pipeline.php line 148
  23. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  24. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in ShareErrorsFromSession.php line 49
  25. at ShareErrorsFromSession->handle(object(Request), object(Closure)) in Pipeline.php line 148
  26. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  27. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in StartSession.php line 64
  28. at StartSession->handle(object(Request), object(Closure)) in Pipeline.php line 148
  29. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  30. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in AddQueuedCookiesToResponse.php line 37
  31. at AddQueuedCookiesToResponse->handle(object(Request), object(Closure)) in Pipeline.php line 148
  32. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  33. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in EncryptCookies.php line 59
  34. at EncryptCookies->handle(object(Request), object(Closure)) in Pipeline.php line 148
  35. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  36. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  37. at Pipeline->then(object(Closure)) in Router.php line 561
  38. at Router->runRouteWithinStack(object(Route), object(Request)) in Router.php line 520
  39. at Router->dispatchToRoute(object(Request)) in Router.php line 498
  40. at Router->dispatch(object(Request)) in Kernel.php line 174
  41. at Kernel->Illuminate\Foundation\Http\{closure}(object(Request)) in Pipeline.php line 30
  42. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in TransformsRequest.php line 30
  43. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  44. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  45. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in TransformsRequest.php line 30
  46. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  47. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  48. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in ValidatePostSize.php line 27
  49. at ValidatePostSize->handle(object(Request), object(Closure)) in Pipeline.php line 148
  50. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  51. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in CheckForMaintenanceMode.php line 46
  52. at CheckForMaintenanceMode->handle(object(Request), object(Closure)) in Pipeline.php line 148
  53. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  54. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  55. at Pipeline->then(object(Closure)) in Kernel.php line 149
  56. at Kernel->sendRequestThroughRouter(object(Request)) in Kernel.php line 116
  57. at Kernel->handle(object(Request)) in index.php line 55

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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. 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The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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  15. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. 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The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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1/4 ErrorException in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 52: Invalid argument supplied for foreach()

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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Everyday","meta_desc":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","social_summary":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","web_exclusive":0,"author_type":2,"description":"<strong style=\\"text-align:justify\\">9XO O Bot Top 5 music theme includes\\u2026<\\/strong><div style=\\"text-align:justify\\"><br><br>Mon (Pump\\u2019d): High energy songs to get you pumped and motivated for the week ahead<br><br>Tue (No.1\\u2019s): Current No 1 songs across charts<br><br>Wed (Awww): Love songs for that mid week buzz<br><br>Thu (Sick Rhymes): Hip hop songs from current chart toppers to classics<br><br>Fri (Booty Shakers): Hit dance songs that make you hit the dance floor and shake that booty<br><br>Sat (Classic): List of laid back tunes to unwind for the weekend<br><br>9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5. This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69192,"phototitle":"","photopath":"1511179382_ZITkKB_big6.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62189,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87261,"title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:16:21","url":"","meta_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","meta_desc":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","social_summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","web_exclusive":0,"author_type":2,"description":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company. Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. Tata Motors decided to sell these condoms at an inexpensive price of Rs 2 for a packet of 3 unlike other campaigns where condoms are made available for free. \\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/iX4DnK1Qw94?rel=0&amp;wmode=transparent\\" width=\\"100%\\"><\\/iframe>","social_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69188,"phototitle":"","photopath":"1511174384_4R3f5a_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62185,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/royal-enfield-plans-segment-based-retail-strategy_14614.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null), 'obLevel' => 2, '__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","summary":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:33:05","url":"","meta_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","meta_desc":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","social_summary":"9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5","web_exclusive":0,"author_type":2,"description":"<strong style=\\"text-align:justify\\">9XO O Bot Top 5 music theme includes\\u2026<\\/strong><div style=\\"text-align:justify\\"><br><br>Mon (Pump\\u2019d): High energy songs to get you pumped and motivated for the week ahead<br><br>Tue (No.1\\u2019s): Current No 1 songs across charts<br><br>Wed (Awww): Love songs for that mid week buzz<br><br>Thu (Sick Rhymes): Hip hop songs from current chart toppers to classics<br><br>Fri (Booty Shakers): Hit dance songs that make you hit the dance floor and shake that booty<br><br>Sat (Classic): List of laid back tunes to unwind for the weekend<br><br>9XO, the destination to discover great international music has launched a brand new music property titled 9XO O Bot Top 5. This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. Everyday","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69192,"phototitle":"","photopath":"1511179382_ZITkKB_big6.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62189,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87261,"title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:16:21","url":"","meta_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","meta_desc":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","social_summary":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company","web_exclusive":0,"author_type":2,"description":"Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company. Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. 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Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. 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The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. 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She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. That\\u2019s why when Bajaj NOMARKS approached me, to endorse them, I did not even think twice as it was in line with my philosophy of beautiful skin.\\u201d<\\/div>","social_title":"Taapsee Pannu, the new face for NOMARKS","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69191,"phototitle":"","photopath":"1511177445_fvUlnW_big7.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62188,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87262,"title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:36:47","url":"","meta_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","meta_desc":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","social_summary":"Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Press Information Bureau Director-General Ira Joshi was on Nov 20 appointed as the Director General of Doordarshan News following the retirement of Veena Jain, according to the Ministry of Information and Broadcasting.<br><br>PIB DG Ghanshyam Goel has been made the new DG of Directorate of Advertising and Visual Publicity (DAVP), replacing Esther Kar, who was put on \\"compulsory wait\\", a ministry order said. Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. 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  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Royal Enfield plans segment-based retail strategy', 'ogtitel' => 'Royal Enfield plans segment-based retail strategy', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_14614.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_14614.jpg', 'ogurl' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'canonical' => 'http://www.exchange4media.com/Marketing/Royal-Enfield-plans-segment-based-retail-strategy_14614.html', 'metadescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ogdescription' => 'Royal Enfield has embarked upon a multi-pronged retail strategy, which will focus on various customer segments.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87265,"title":"SPN India recognised as one of the best companies for women in India","summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"18:37:49","url":"","meta_title":"SPN India recognised as one of the best companies for women in India","meta_desc":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","social_summary":"Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Sony Pictures Networks India (SPN), India\\u2019s one of the leading entertainment and sports broadcast network, has been recognized amongst the 100 Best Companies for Women in India for 2017. This award is based on a prestigious study conducted by Working Mother - a global leader on gender equity - and AVTAR, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture have been some of the key focus areas for SPN. The network\\u2019s significant progress in this direction has been recognized in the study, making it the only media and entertainment company to be a part of this prestigious ranking this year.<br><br>The Working Mother and AVTAR Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India\\u2019s best employers to foster women\\u2019s career advancement. The 2017 Working Mother &amp; AVTAR 100 Best Companies for Women in India were chosen based on performance across 7 key policy clusters namely, workforce profile, flexible work, women\\u2019s recruitment and retention, benefits, paid-time off\\/parental leave, company culture, safety and security. 360 companies participated in the study, which is India\\u2019s largest and most rigorous gender analytics exercise.<br><br>Over its 22 years of existence, SPN has created a culture of high performance and engagement, with various human resources polices by the network being industry firsts. SPN was one of the first organizations in the country to extend maternity, adoption and surrogacy leave to six months, well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers\\u2019 room, where a new mother can pump and store milk for her baby, and near-site cr\\u00e8che facilities for employees to avail for their children. SPN also prioritizes women\\u2019s safety through practices like sensitizing all employees on prevention of sexual harassment (POSH), and training women employees on self-defense techniques. SPN allows its employees to strike a perfect work life balance with in-house activities like fitness challenges, an employee assistance program, healthy lifestyle workshops, desktop yoga to boost employee motivation and productivity.<br><br>These are just a few of the many initiatives that have contributed towards making SPN an employer of choice within and outside the media industry. SPN has won three prestigious employer awards in 2017 alone \\u2013 AON India Best Employers, India\\u2019s Great Mid-Size Workplaces (awarded by the Great Place To Work Institute to our distribution business for the third consecutive year), and being among the Top 10 Companies in India for Best Health &amp; Wellness Practices (awarded by the Society of Human Resource Management and CGP Partners for the fourth consecutive year) - which are a testimony to the outstanding people practices undertaken by the network.<br><br>NP Singh, CEO, Sony Pictures Networks India said, \\u201cAt SPN, we have an inclusive culture which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organization\\u2019s culture that we are being recognised as among the top 100 companies for women in India.\\u201d<br><br>Smriti K. Singh, CHRO, Sony Pictures Networks India said, \\u201c \\u201cOur people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.\\u201d<\\/div>","social_title":"SPN India recognised as one of the best companies for women in India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69193,"phototitle":"","photopath":"1511183267_l3boZI_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62190,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87264,"title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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This music block will play a list of chart toppers from various genres and themes. 9XO O Bot Top 5 hourly music block will air everyday at 10 am with repeats at 2 pm, 7 pm &amp; 11 pm all through the day from Monday to Saturday. <br><br>Speaking of this new music property Clyde D\\u2019Souza, Programming Head of 9XO said \\u201cOur super cool 3D animated character O Bot leads 9XO O Bot Top 5. Featuring 5 hit songs across genres, 9XO O Bot Top 5 has a different theme every single day. The handpicked playlist features songs from the classic to the current genre; from love songs to laid back tunes, depending on the day of the week. Our viewers will definitely discover the best of songs which will resonate with them.\\u201d<br><br>9XO O Bot Top 5 will be promoted across social media and digital platforms.<\\/div>","social_title":"9XO launches O BOT TOP 5 - 5 Themes. 5 Hit Songs. 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Dhawan will be associated with Alcis Sports for an initial period of two years.<br><br>Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.<br><br>\\u201cAlcis Sports is a great upcoming brand with top-notch quality, and I\\u2019m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark\\u201d, said Dhawan on his association with Alcis Sports.<br><br>Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.<br><br>Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, \\u201cAlcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.\\u201d","social_title":"Alcis Sports Signs Shikhar Dhawan as brand ambassador","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69189,"phototitle":"","photopath":"1511174773_ZgkNo0_big_shikhar.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62186,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87263,"title":"Taapsee Pannu, the new face for NOMARKS","summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"17:00:50","url":"","meta_title":"Taapsee Pannu, the new face for NOMARKS","meta_desc":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","social_summary":"Taapsee promotes this purpose and complements the brand\\u2019s resolve","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Actress Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp\\u2019s NOMARKS skincare range. She is excited about the association and will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about- Marks. Marks shouldn\\u2019t be a worry for the determined woman of today. Taapsee promotes this purpose and complements the brand\\u2019s resolve.<br><br>In today\\u2019s time and age, it\\u2019s hard to avoid the damaging effects of stress on our skin. Our skin is prone to pimple marks, dark spots and blemishes, which are all a result of skin stress caused mainly by a hectic lifestyle and external environmental factors such as dirt, dust and pollution. Bajaj Nomarks prides itself on being an Ayurvedic Antimarks skin care brand that extracts the power of potent Ayurvedic ingredients which help cure marks from the root of the problem.<br><br>Ameya Dangi, GM Marketing, Bajaj Corp. says, \\u201cTaapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today\\u2019s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes &amp; darks spots, there is Bajajs first Ayurvedic Anti-marks brand, NOMARKS so that you don\\u2019t need to worry about them!\\u201d<br><br>Taapsee Pannu, Brand Ambassador said, \\u201cI\\u2019m very honoured and excited to be associated with Bajaj NOMARKS. Being an actress, skincare is obviously a very important aspect of my daily life. My definition of beautiful skin is having good quality skin- that is skin which is marks free, clear and glows. 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Jain, who was appointed as the Doordarshan News DG in May 2015, had retired in August this year and All India Radio\'s News Services Division DG Sitanshu Kar was given the additional charge of the post.<br><br>In the order issued on Nov 20, the ministry said Joshi has been appointed the new director general of Doordarshan News. Doordarshan News is currently producing news content in Hindi, English, Urdu and Sanskrit languages.<\\/div>","social_title":"Ira Joshi Appointed Doordarshan News Director General, Ghanshyam Goel is new DAVP DG","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69190,"phototitle":"","photopath":"1511175996_P293of_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62187,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87260,"title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","for_homepage":1,"important":0,"publish_date":"2017-11-20","publish_time":"16:09:47","url":"","meta_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","meta_desc":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","social_summary":"The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking","web_exclusive":0,"author_type":2,"description":"Within almost two years of its launch Tata Motors\\u2019 \\u2018Use Dipper at Night\\u2019 campaign has scored an impressive feat at the WARC Prize for Asian Strategy - the global authority on Advertising and Media effectiveness. The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking. Last year, the campaign bagged a Silver in Media Lions category and a Bronze in Health Lions category at Cannes, which celebrates the power of creativity as a force for business, for change and for good. This was a first Cannes award for a Tata group company. In addition, it has also won 3 awards at Spikes Asia Festival of creativity and 2 EFFIE awards - the most prestigious awards for celebrating Marketing Effectiveness.<br><br>Targeted at truck drivers \\u2013 Tata Motors\\u2019 important stakeholder in the logistics business, who are also considered as a HIV high-risk group, the campaign was inspired by the line \\u2018USE DIPPER AT NIGHT\\u2019 - meaning dip headlight at night, which is printed on the back of 6 million trucks in the country. Under the initiative, a condom brand \\u2018Dipper\\u2019 was created to associate with the line and communicate with the community in the trucking jargon. With straightforward messages such as \\u2018Have a Safe Journey\\u2019, \\u2018CONDOM OK PLEASE\\u2019, \\u2018Welcome Safety\\u2019, \\u2018No Dipper No Entry\\u2019 coupled with \\u2018AIDS se nahi hogi mulakaat, Jab hoga Dipper Condom ka saath\\u2019, the campaign had a 360\\u00b0 support of Press, Outdoor, Digital, Posters and Merchandise.<br><br>To spread the message on safe sex effectively, condoms were distributed in uniquely designed wallets, handed out at different touch points such as health clinics, service stations, highway eateries, petrol pumps and convenience stores across the country. Tata Motors decided to sell these condoms at an inexpensive price of Rs 2 for a packet of 3 unlike other campaigns where condoms are made available for free. \\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/iX4DnK1Qw94?rel=0&amp;wmode=transparent\\" width=\\"100%\\"><\\/iframe>","social_title":"Tata Motors\' campaign on safe sex wins accolades at WARC Prize for Asian Strategy","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69188,"phototitle":"","photopath":"1511174384_4R3f5a_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62185,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/marketing/royal-enfield-plans-segment-based-retail-strategy_14614.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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