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Royal Enfield commemorates 50 years with the launch of two new variants

13-August-2005
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Royal Enfield commemorates 50 years with the launch of two new variants

One of the world’s oldest motorcycle brands, the Royal Enfield, completes 50 years of existence in India. The company has launched two new versions as part of its 50th year celebration. The two new variants are Bullet Electra 5S with a 5-speed gearbox and gear shift, and the Thunderbird, one of India’s best cruiser bikes, in a fully loaded version with an electric start and a new attractive dual tone color scheme.

Both Bullet Electra 5S and Thunderbird have digital TCI for ignition and a powerful magneto to ensure east starting.

Royal Enfield had sold 30,000 units in the last year, and with the launch of these two new variants, the company expects to add another 10,000 units to its kitty. The base model of Bullet Electra is priced at Rs 69,000 (ex-showroom Delhi), while the Thunderbird is priced at Rs 70,000 (ex-showroom Delhi).

Speaking at the occasion, Siddharth Lal, COO, Eicher Group, who flagged off the celebrations, said, “We are extremely happy to have reached this milestone of 50 years in India. As the only surviving true classic British bike in the world, Royal Enfield continues to cater to bike aficionados not only in India but also across the world.”

Also, present at the occasion was S Vaitheeswaran, Director-Sales and Marketing, Royal Enfield. He said, “At Royal Enfield, we continue to provide a total motorcycling experience to our customers. With the launch of the two new variants, we will now be offering this unique appeal to a larger section of motorcycle users in India.”

Both bikes incorporated all contemporary features, at the same time retaining the classic qualities of stability, safety, riding comfort and relaxed riding, he added.

The company has appointed the erstwhile Vice-President, Business Development and Marketing, Bajaj Auto, R L Ravichandran as CEO of Royal Enfield. Ravichandran aims to make the Royal Enfield Bullets into a multi million-dollar brand from India.

Royal Enfield intends to have a series of new initiatives centered around its customers to commemorate its 50th anniversary in India. It has plans to launch memorabilia and redesign its store interiors. An advertising agency called ‘A’ is handling all the creative work for the company.

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