Ronnie Screwvala-led Unilazer Ventures has hired sports-marketing veteran Supratk Sen as CEO for Unilazer Sports. Sen joins in from Red Bull India, where he was National Head for Sports and Events Marketing.
Unilazer Sports will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports.
Sen, who is a former national rugby player, was also a professionally trained footballer and cricketer. He spent the last five years at Red Bull India, leading all their marquee projects with athletes, sports projects and events in the country. Before joining Red Bull, he had worked with Australian major Repucom. He has also worked with sports, event marketing and media management companies Procam, Percept D’Mark and E-Sense Entertainment. In all, he has over 15 years of work experience in sports marketing and talent management. His journey began in Future Hope India, which works in grass root development of sport in Eastern India.