Top Story

e4m_logo.png

Home >> Marketing >> Article

Rolls-Royce India awards PR and communications responsibility to First Partners

30-June-2017
Font Size   16
Share
Rolls-Royce India awards PR and communications responsibility to First Partners


Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India and South Asia by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.


“India is a strategic growth market for Rolls-Royce. As we continue to grow our footprint in the country, we need a stronger focus on an effective industrial communication supported by a cohesive content-led approach. First Partners was aligned to our evolving communication requirements in the region and we look forward to a productive partnership,” said Aparna Srivastava, Head of Communications – India & South Asia, RollsRoyce.


“We are thrilled to partner with Rolls-Royce, a global brand admired for its world-class technology and engineering expertise. Our experience, passion and business outcome approach gives us an edge to deliver meaningful results for Rolls-Royce in India & SA,” said Atul Ahluwalia, Founding Partner, First Partners.


Rolls-Royce is a pre-eminent engineering company focused on world-class power and propulsion systems and has an long-standing partnership with India dating back to over 80 years.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions