Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India and South Asia by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.
“India is a strategic growth market for Rolls-Royce. As we continue to grow our footprint in the country, we need a stronger focus on an effective industrial communication supported by a cohesive content-led approach. First Partners was aligned to our evolving communication requirements in the region and we look forward to a productive partnership,” said Aparna Srivastava, Head of Communications – India & South Asia, RollsRoyce.
“We are thrilled to partner with Rolls-Royce, a global brand admired for its world-class technology and engineering expertise. Our experience, passion and business outcome approach gives us an edge to deliver meaningful results for Rolls-Royce in India & SA,” said Atul Ahluwalia, Founding Partner, First Partners.
Rolls-Royce is a pre-eminent engineering company focused on world-class power and propulsion systems and has an long-standing partnership with India dating back to over 80 years.