RK SWAMY BBDO has bagged the marketing and communications business of PN RAO, an apparel retail brand. The agency's Bengaluru office will handle the mandate.
Commenting on the win, Ashish Deodhar, Principal Consultant, RK SWAMY, said, “We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy.”
Naveen Pishe, Partner, PN RAO, said, "We are seeking to grow our business significantly until 2023 (by then PN RAO will be a 100-year-old brand) and realign our branding, to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”