Top Story


Home >> Marketing >> Article

RK SWAMY BBDO bags marketing mandate for PN Rao

Font Size   16
RK SWAMY BBDO bags marketing mandate  for PN Rao

RK SWAMY BBDO has bagged the marketing and communications business of PN RAO, an apparel retail brand.   The agency's Bengaluru office will handle the mandate.

Commenting on the winAshish Deodhar, Principal Consultant, RK SWAMY, said, “We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy.”

Naveen Pishe, Partner, PN RAO, said, "We are seeking to grow our business significantly until 2023 (by then PN RAO will be a 100-year-old brand) and realign our branding, to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking