RJ Corp has signed an exclusive master franchisee agreement with Disney Consumer Products (DCP) to source and market Disney character branded greeting cards, stationary, arts and crafts and party products through specialty stores under the ‘Disney Artist’ brand in India.
RJ Corp has also signed an exclusive licensing agreement with Disney to source and market the arts and crafts merchandise in this category to wholesale markets in India, Nepal, Sri Lanka, Bangladesh and Maldives.
Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, stationery, electronics and animation art. Globally the value of the business is estimated to be upwards of $25 billion.
Speaking on the occasion, Ravi Jaipuria, Chairman, RJ Corp, said, “This is a significant milestone in RJ Corp’s franchise-led business. Through Disney Artist, we will be able to expand our scope into the kids-led family business, taking advantage of the global brand of Disney as well as our established network in this fast growing market category. We are confident that Disney Artist will see our business connect with families in a whole new way that also synergizes with our existing trade relationships in the kids’ market segment.”
Rajat Jain, Managing Director, The Walt Disney Company (India), said, “Disney’s franchise management approach looks at each of our characters or sets of characters, or franchises and considers them businesses unto themselves. At their heart is creativity and world-class storytelling. Opportunities like Disney Artist stores are exciting because they create a branded experience to delight consumers in unique ways in India.”
“The RJ Corp relationship allows us to continue to deliver the high level of design and innovation that has made us a leader in consumer products for kids and families. We are happy that even more of Disney’s great entertainment will be offered to Indian families and our richness of characters from Mickey Mouse and friends, Pooh and our popular Disney Princesses, to the current Jetix characters like Power Rangers will delight all,” Jain further said.
Speaking on the growth targets, Jaipuria said, “RJ Corp will open five Disney Artist stores in Mumbai and Delhi before expanding to other major markets in India. In the next one year, we should have 15 Disney Artist stores in place. Over the next five years, we will be investing close to Rs 100 crore to expand our presence to 150 stores across India.”