RJ Corp headed by entrepreneur Ravi Jaipuria and promoted by PepsiCo bottling partner is foraying into grocery store chain business with their own store called J Mart. For this venture its subsidiary company Alisha Retail led by Jaipuria’s daughter, Devyani will be operating it.
It intends to open up to 10 stores a month and have about 120 outlets by December located around Delhi-NCR region. It will be mostly small convenience outlets spread over 300-500 sq ft in residential and office complexes. Plans are on to scale it up.
The food and grocery industry in India is now worth $383 billion and is expected to touch $1 trillion by 2020, according to a study by advisory firm Technopak.
RJ Corp’s unit Devyani International (named after Jaipuria’s daughter) operates the franchises busness of Pizza Hut, KFC and Costa Coffee. Their other business Devyani Food Industries sells CreamBell icecream.