Top Story


Home >> Marketing >> Article

RJ Corp enters into $383 billion food and grocery business

Font Size   16
RJ Corp enters into $383 billion food and grocery business

RJ Corp headed by entrepreneur Ravi Jaipuria and promoted by PepsiCo bottling partner is foraying into grocery store chain business with their own store called J Mart. For this venture its subsidiary company Alisha Retail led by Jaipuria’s daughter, Devyani will be operating it.

It intends to open up to 10 stores a month and have about 120 outlets by December located around Delhi-NCR region. It will be mostly small convenience outlets spread over 300-500 sq ft in residential and office complexes. Plans are on to scale it up.

The food and grocery industry in India is now worth $383 billion and is expected to touch $1 trillion by 2020, according to a study by advisory firm Technopak.

RJ Corp’s unit Devyani International (named after Jaipuria’s daughter) operates the franchises busness of Pizza Hut, KFC and Costa Coffee. Their other business Devyani Food Industries sells CreamBell icecream.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems