Rewind Networks has embarked on a first-of-its-kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics.
Under the newly minted ‘HITS Rewards U’ program, HITS’ viewers receive an exclusive ZALORA discount promotion code.
“We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Avi Himatsinghani, CEO of Rewind Networks.
“With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”
Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favourite shows on HITS TV.”