Global leader in sports maketing research, Repucom, will provide extensive media/sponsorship evaluation and social media intelligence throughout the coming season, to the crème de la crème of sporting entities in India including Indiaʼs very own professional football league, ISL, Indian Badminton League (IBL), Hockey International League (HIL), Pro Kabbadi League (PKL), Running (Procam International) and International Premier League Tennis (IPTL), which is set to launch next month and will take place in four cities across Asia, including Delhi.
Indiaʼs number one sport, cricket (BCCI and IPL) has been represented by Repucom for the past seven years. Repucom also provides commercial auditing for the International Cricket Council (ICC). In addition, Repucom will work with all title sponsors and associate sponsors of the aforementioned leagues as well as broadcasting magnates, Star and Viacom 18 (for all their branded content analysis) and continue its long and prosperous partnership with leading brands such as Hero, Pepsi, Vodafone, Yes Bank and Red Bull, to name a few.
Repucom’s ambitious growth plans in India’s multi-sport market reinforces its reputation as a truly international company driving expansion in South Asia by engaging with the region’s largest sport and entertainment stakeholders to provide media evaluation, market research, consultancy and digital media services.
As part of Repucomʼs solutions, the major leagues in India will be able to benefit from Celebrity DBI, an independent index that quantifies and qualifies consumer perception of celebrities. With its multiple analysis options, Indian sporting icons including ISL star, Baichung Bhutia, badminton champion Saina Nehwal, cricket legend, Sachin Tendulkar as well as renowned kabbadi player, Rakesh Kumar amongst 500 others (5,500 globally), can be compared locally and across markets.
Repucom’s Senior Vice President, South Asia and Director, India, Joseph Eapen, said: “We are delighted to add all major leagues in India as part of our expansive portfolio. In a country fervently passionate about sports, a sustained inflow of premium ROI information and analytics is of utmost importance.”
About Celebrity DBI
Repucom’s Celebrity DBI measures the perceptions of 16-69 year olds in 15 markets including Argentina, Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, Spain, Turkey, the UK and the US, representing the views of more than 1.6 billion people.
Repucom’s Celebrity DBI defines marketability by evaluating eight contributing attributes including the awareness, appeal, breakthrough, trendsetter influence, trust, endorsement and aspiration of and for the celebrity.
The tool currently monitors over 5,000 celebrities, including athletes, film and TV stars, musical performers, business leaders and personalities.