With Arnab Goswami's new venture, Republic, heading closer to its launch date of May 6, a massive marketing campaign is in the works to promote its launch. To carry this out, Republic has appointed Mindshare as its media agency while Ogilvy has been hired as the creative agency.
The media start-up has also hired Laqshya Media as its OOH agency with a pan-India campaign encompassing 80 cities. So far, the OOH campaign has taken off in Chennai, Hyderabad, and Lucknow.
With Mindshare and Ogilvy on board, Republic is expected to launch its print and TV campaigns soon.