After announcing its intention to make an independent foray in the Indian market, Renault is moving aggressively to set the stage for the launch of their cars in India. As part of the first phase of its India plans, post the initial launch in mid-2011, Renault plans to open 70 dealerships across the most important Tier-I and Tier-II cities by end-2013.
The automobile company is also evaluating agencies that will handle its advertising, media and online activities for its range of cars entering India mid next year. Pitch preparations are already under way as top agencies are being asked to submit their credentials.
Elaborating on Renault’s India plans, Marc Nassif, Country General Manager and MD, Renault India, said, “Renault has a detailed ramp up plan for 2010, which essentially sets the base for the products to come between 2011 and 2013. Branding becomes one of the key pillars to this challenge and we are looking for agencies that can work with our marketing team to come up with the most innovative and out-of-the-box ideas to build the Renault brand in India.”
Renault has announced plans to launch the Fluence (luxury sedan) and the Koleos (4x4 Crossover) in 2011, followed by a full range of cars from its global portfolio, including a small Hatchback. The sales & after-market service of its cars will be handled by Renault branded dealerships, with the initial dealerships being operational by mid-2011 in Tier I cities.
Nassif added, “We are extremely happy with the response that we have got from entrepreneurs who are eager to associate with us in driving the change that Renault intends to bring in the Indian automobile space. What is especially heartening is that the flood of dealerships enquiries has been coming to us ever since we made the first announcement in January. It definitely speaks volumes about the strengths of the Renault brand.”
Renault already has a very strong presence in India, with investments of about Rs 5,000 crore (jointly with alliance partner Nissan) in setting up a greenfield facility to manufacture 400,000 cars per year and a global engineering and procurement centre, in Chennai.