After strengthening its presence in India, Religare now harbours global ambitions and plans for each of the group businesses to build internationally scalable brands built on the common foundations of Brand Religare.
Subhrangshu Neogi, Director - Brand and Corporate Communications, Religare, told exchange4media, said, “In 2008, other businesses of the group were also brought under the Religare Brand umbrella. Today, the Religare brand represents global business interests in financial services, diagnostics, wellness retail, IT and air travel solutions. The long term strategy for the brand is to maintain its core philosophy, and at the same time establish its unique identity within each of these businesses.”
Neogi further said, “This brand diversification has been successful through consistent efforts on part of the group. The various businesses have all been positioned as leaders in their arenas. What bind them all together are the common beliefs of Brand Religare and the ambitious and innovative approach to market domination.”
“Our future plans are quick brand recognition in India as well as overseas. We are taking the brand to the next level. We have planned various campaigns in various categories in various verticals. We have used traditional advertising, BTL and leveraged PR for our campaigns. We recently signed on O&M as our creative partner,” he added.
Neogi concluded by saying that Religare’s vision was to be a trusted brand globally and that the challenge was to take visibility, recognition and relevance to the next level.