Reliance Infocomm’s film promotion platform, RIM Showtime, has tied up with Madhavan starrer Priyasakhi in Tamil Nadu. Among the promotions for the movie, which will hit the screens on July 22, will be a pre-release SMS contest for couples, through which 50 couples will get to win a dinner with ‘Maddy’ as he is popularly known on July 21, besides getting to watch the premiere with the film star.
“Besides the conventional channels of press, outdoors, collaterals and SMS, we are employing R World, the data application suite of Reliance IndiaMobile and Reliance Web World stores in three cities for a real broadband experience. We believe that the entertainment industry is a natural partner in our business progression ahead,” said Somasekhar Ganapathy, Head, RIM Business, Tamil Nadu and Kerala.
Among the other movies from the region that RIM Showtime has associated with in the past are Virumandi in Tamil, Gharshana in Telugu, Bisi Bisi in Kannada and Hruthayathil Sookshikan in Malayalam.
Priyasakhi is a remake of a Hindi film Shadi Karke Phas Gaya, which had starred Salman Khan and Shilpa Shetty. Reliance IndiaMobile subscribers can experience the movie on their phones through R World – watch movie trailers, download wallpapers, read storylines and participate in interactive programmes and SMS contests.
A multi-point video conference was held simultaneously across three cities of Tamil Nadu – Coimbatore, Madurai and Trichy – on July 19 to announce the contest and the association.
This is the second such conference by Reliance Infocomm in recent times, where the company has showcased its video conferencing facility to the media. Producer P L Tennapan, director K S Adhiyamaan, and Madhavan, the lead star of the movie, were hooked on via Reliance Infocomm’s facility.