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Reliance Industries' Abdul Khan joins Alef Mobitech as Global Chief Marketing Officer

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Reliance Industries' Abdul Khan joins Alef Mobitech as Global Chief Marketing Officer

Abdul Khan joins Alef Mobitech Inc, an NY-based mobile internet pioneering company as its Global Chief Marketing Officer. He will be involved in marketing and strategy development at Alef. Prior to this, he was Advisor to Chairman, Reliance Industries.

Alef is a next generation disruptive software solutions based company which is aimed at catalysing a trillion USD worth mobile internet ecosystem, through dramatically improved network efficiencies for operators as well as engagement levels for consumers ,which would greatly benefit OTT players worldwide, re-architecting business outcomes for all.

"I have always been passionate about deep technology and marketing. Alef represents a powerful force as it sets out to transform the entire mobile internet globally. I believe that the mobile internet is set to be the world’s largest platform for shopping, entertainment, health, education, business and life itself! I think the mobile internet is broken and needs to be fixed to ensure not only better business outcomes for the ecosystem, but more importantly making life and business better for the world. I am greatly excited as we set out to be the change,” said Khan on his new role.

Khan is a marketing and strategy professional who has been in leadership roles at Tata, Reliance and other corporates since several years. He has launched Samsung, IBM, McDonald’s, among others. He has over 14 years in telecom having headed marketing at Reliance Infocomm and Tata Teleservices, He has launched Reliance Infocomm, Reliance Mobile, Reliance Web worlds, Tata Photon and Tata Docomo and has been a key part of several key inflection points in the Indian telecom industry .He worked with the Chairman and Managing Director of Reliance Industries ,during his last assignment. He is a graduate of the Indian Institute of Technology (Kharagpur) and the Indian Institute of Management( Ahmedabad).


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