Top Story

e4m_logo.png

Home >> Marketing >> Article

Relaxo announces new, future-ready brand identity

07-January-2017
Font Size   16
Share
Relaxo announces new, future-ready brand identity

Welcoming 2017 with rejuvenated energy and style, Relaxo Footwear has announced its new brand identity. Taking a futuristic step towards progress, the brand new logo aims to reflect the trust and legacy of Relaxo along with the changing needs of young Indian consumers.

 

 

The logo reflects optimism in how Relaxo wants to be perceived in the future. The fresh look carries a hint of the existing logo while highlighting the future-ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism, and positive growth. With its new look, Relaxo is all geared up to meet the quality and choice expectations of trendsetting, young India.

Gaurav Dua, Director, Relaxo, said, “With a strong legacy of success and leadership, it was our responsibility to build a future-ready brand Relaxo. We are an ever-evolving brand that has stayed true to the core values of being reliable and approachable across India. With the rebranding exercise, we have also infused a youthful and transformational spirit that is important for the growth of internal and external stakeholders of the brand. The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress.”

Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from a wide-ranging portfolio for children, men, and women. The brand is expanding its reach aggressively in key target markets in the south and west besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand, and the north east.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.