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Relationships are at the very core of everything we practice as PR professionals: Rajesh Chaturvedi, Adfactors PR

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Relationships are at the very core of everything we practice as PR professionals: Rajesh Chaturvedi, Adfactors PR

Rajesh Chaturvedi, Chairman of Adfactors PR, won the Lifetime Achievement award at exchange4media’s PR and corporate communications Awards, IPRCCA, which were announced in New Delhi on December 15, 2016.

In his acceptance speech after being conferred the award, Chaturvedi began by saying, ”I am truly humbled by this honour, as it is an appreciation from a jury of my peers. In a lighter vein though, while the phrase “Lifetime Achievement” is deeply gratifying, it also has a slightly worrying pre-obituary tone to it, as I am by no means ready to retire. Especially, as I feel, that the Indian PR industry is truly at an inflection point and will grow exponentially in the months and years ahead.”

Commenting on PR increasingly gaining popularity, he said, “We in the industry as a whole, are doing some truly inspiring and innovative work, which compares with the best of the best globally. I am happy to see that PR has now emerged as a mainstream career choice for the best and the brightest and working with these young, fertile minds keeps us on our toes, exciting me no end to what lies ahead.”

Chaturvedi also commented on relationships being the key factor of PR as he added, “In today’s digital VUCA world, chaos is the new normal, I am afraid that we might be losing out on an essential ingredient of Public Relations namely relationships. I have always firmly believed that relationships are at the very core of everything we practice as PR professionals be it public relations, media relations, employee relations, government relations and stakeholder relations. All key constructs of our profession and all of which rely deeply on relationships. In fact, I would not be amiss if I stated that the little success I have had in my professional journey has been built on relationships nurtured over the years.”

Chaturvedi concluded by saying that like any relationship, even PR is all about creating acceptance and understanding for one’s point of view. He said, “However, understanding can only happen in any specific relation dynamic if there is humility, mutual trust and empathy towards the other person. We simply need to be accepting of all points of view. I suppose what I am trying to say is you have to understand to be understood.”

The India PR & Corporate Communications Awards 2016 are the most extensive and exhaustive awards to recognise the contribution and success of the PR industry. With 4 categories and 22 sub categories, e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution of PR consultancies and corporate communications. 

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