Reebok is all set to launch its first sports equipment store in India in Delhi. This store will cater to all sports needs and offer customized equipment, especially for cricketers. Rebook claims 51 per cent market share in sports ideology.
Subhinder Singh Prem, Managing Director, Reebok India, said, “Reebok has always dominated cricket and therefore it is a fitting step for us to offer our consumers such an exclusive store, a one-stop destination for everything related to cricket. This is Reebok’s first store that will cater to all types of sports needs and offer customized equipment, especially for cricket lovers. This new store is yet another way to show our support for the game of cricket. It is our pleasure to have talented players like Ishant Sharma and Gautam Gambhir inaugurating our new sports store.”
Sajid Shamin, Executive Director- Marketing & Products, Reebok, said, “At present we are only concentrating on retail outlets and are not looking at any advertising activities. The store will display authentic cricket gear used by top international cricketers on the field. The store will be one stop shop for all cricket related needs.”