Reebok India and the Sports Development Authority of Tamil Nadu have entered into a Memorandum of Understanding (MoU) to promote a power walk programme. The programme will start off in Chennai and will be taken to other parts of Tamil Nadu.
According to company sources, the focus of the MoU will be to promote walking in a scientific manner so as to ensure that it leads to fitness and general health consciousness, which will ultimately lead a more broad-based interest in physical fitness and sport.
Reebok India will conduct a short duration "Orientation course" for walkers with their master trainer and other trainers. In these short duration courses Reebok will provide the expertise and instructors to teach participants the scientific basis and methodology of walking.
These sessions would consist of both theory and practical classes. The Sports Development Authority of Tamil Nadu (SDATN) will provide the basic infrastructure while Reebok the training inputs. A nominal fee will be charged for registration for walkers.