Reebok India believes in reiterating their ‘Fitness is Life’ philosophy and on International Women’s Day, it launched a campaign calling out for Moms to share their #FitToFight stories. The stories that will inspire millions and give them wings to go out there and conquer the world, like every mom does – Every Day!
The brand strongly believes in voicing its support for women and for giving all women a positive nudge to take a leap and rise above social shackles. In fact, setting competition aside, Reebok went all out to appreciate brands that espoused the cause of women on Women’s Day and re-posted each brand initiative on Twitter. The social media engagement witnessed celebrity influencers posting support for the FitToFight campaign with their personal messages across platforms.