Reckitt Benckiser has been undertaking various outreach programmes to promote health and hygiene across the India as part of its CSR initiatives for brand Dettol. The FMCG company on September 28, 2011 unveiled its hygiene behaviour study, called ‘The Dettol Habit Study’, and said that it would further fortify its presence in both urban and rural areas.
The Dettol Habit Study was carried out in 12 countries across seven continents and involved 12,000 people.
Releasing the report, Chander Mohan Sethi, Regional Director – South Asia, Chairman & MD, Reckitt Benckiser (India) Ltd, said, “Dettol is considered as the gold standard in germ protection. This year, the study clearly indicates that social norms are associated with preference for anti-germ soap and education has turned out to be the strongest determinant of healthy soap usage in India; the odds of using anti-germ soap are three times higher among more educated people. The outcome has definitely given us an impetus to continue Dettol’s journey of spreading awareness about better health and hygiene with renewed vigour.”