Top Story


Home >> Marketing >> Article

RBS to use non-media tools to launch Siemens refrigerator in North

Font Size   16
RBS to use non-media tools to launch Siemens refrigerator in North

RBS Home Appliances Pvt Ltd, sole distributor of Siemens in India, plans to aggressively use point of sale and personal contact as marketing tools to launch Siemens refrigerator and Siemens range of home appliances in the northern region. There would be no ad campaign to support the launch, Vipul Rawal, Managing Director of the firm informed yesterday.

Further elaborating on the marketing strategies, he said that the products imported from Germany would be retailed through a network of 250 dealers across the country. Besides this five exclusive Siemens will be setup in select Northern cities by the end of this quarter. The refrigerators priced at Rs 44,990 are targeted at the premium customers and business houses.

Speaking about the features of the product, Rawal stated that the refrigerators have the latest technology - AgION. They have a capacity of 270 litres, and a sales target of 5000 units has been set for this fiscal.

As far as the company's revenues are concerned, as per him, the turnover of the firm is Rs 40 crore and washing machines contribute almost 50 per cent of it. The company expects its turnover to double in the current fiscal with refrigerators contributing around 10 per cent of the total turnover.

Reflecting upon the company's growth, Rawal stated, "From a company known for washing machines we have slowly expanded to other home appliances like refrigerators, dishwashers, kitchen appliances, small appliances like food processors, toasters, irons, hair dryers etc and each of these have contributed to our growth."


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking