Yash Raj Films (YRF) has announced that it has appointed Manan Mehta as VP of marketing. He will take over his responsibilities from April 1, 2015
Mehta has significant brand building and business transformation experience in the advertising and marketing industry. He has worked across traditional and digital agencies and has a vast experience across brands, from categories of fashion, retail, automobiles, tourism, telecom, consumer durables, it, FMCG, finance, entertainment, media, F&B and infrastructure, to name a few.
In his last role, Manan Mehta launched global digital agency Razorfish for the Publicis Groupe in India. Prior to Razorfish, he was the Founder Member and Managing Partner of Taproot India and also worked with Leo Burnett India in multiple capacities. At YRF, Manan Mehta will report to Aditya Chopra, Vice Chairman of YRF.