Top Story


Home >> Marketing >> Article

Razorfish India creates campaign on Tourism New Zealand

Font Size   16
Razorfish India creates campaign on Tourism New Zealand

Razorfish has launched a campaign on Tourism New Zealand where the agency has promoted the campaign across various media including digital and print.

 Digital Media:

The overall digital media strategy was to generate awareness through a niche website, engage with the audience to showcase what New Zealand has to offer as a holiday destination and drive traffic to the campaign landing page through targeting travel information websites. Razorfish used custom ad formats (Yahoo Motion, Splash & Native Ads) which helped them garner more than 75 per cent of their target visits with an AV rate of 50 per cent.

Print Media:

Razorfish partnered with High Impact @ 2 or more frequency approach for their print media strategy, with publications in Mumbai, Delhi, Bangalore and special interest magazines to showcase New Zealand as a holiday destination.

The following have been the result from the campaign Tourism New Zealand:

Ø Their experiment with Yahoo Motion Ads (inspired by cinemographs) has helped them achieve – 51k visits, 19k active visits and 55 per cent visit rate. They have future plans to utilise the same property.

Ø Native ads and High Impact have been consistent in driving high amounts of good quality traffic to their website. Native ads achieved 111k visits with an active visits rate of 38 per cent followed by High Impact i.e. 80k visits with an active visit rate of 38 per cent

Ø  Delivered 141% increase in visits against planned Delivered 57 per cent visit rate against planned 36% Delivered  CPV $1.12 i.e. 32% lower against planned $1.64

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...