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Razorfish India appoints Mitika Malhotra to head Business Development for North

05-July-2016
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Razorfish India appoints Mitika Malhotra to head Business Development for North

Razorfish, part of the Publicis.Sapient platform, has announced the appointment of Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India’s Gurgaon office.

Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives.

Prior to joining Razorfish, she was Group Head-Digital Business at Pulp Strategy (an Integrated Marketing Communications Agency) where she acquired as well as grew accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behavior across channels is now the future.

Malhotra said, “Razorfish’s philosophy of Innovation resonates with the quote I live by: 'Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones.”

Charulata Ravi Kumar, CEO, Razorfish India said, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

Malhotra added, “I have admired Razorfish for long for the vision and ability to drive the next level of digital around the world. The opportunity to lead Business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this. ”

Gaurav Pathak, COO and Head of Business Transformation, Razorfish India said, “At Razorfish, we have a very strong team of highly specialized talent across creative, media and technology. Mitika’s track record and reputation of partnering to build a strong business precedes her and we are looking forward to the energy she will bring on board.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.