Top Story


Home >> Marketing >> Article

Raymond Apparel mulls adding watches, shoes to Manzoni brand

Font Size   16
Raymond Apparel mulls adding watches, shoes to Manzoni brand

The Rs 250-crore Raymond Apparel Ltd is aiming at a 15 per cent topline growth this year with its brands, Park Avenue, Parx and Manzoni.

"This year, we plan to grow at a higher rate than what we have been growing for the past four-five years," said Mr Shreyas Joshi, Executive Director, Raymond Apparel Ltd.

In fact, unlike the previous year when its acquired brand, Color Plus, managed to register higher growth rate compared to the company's own brands, this year, Raymond is expecting to register a higher growth rate for Parx, Manzoni and Park Avenue brands.

"Unlike last year when Color Plus managed to grow faster than Raymond's own brands, we believe this year the growth rates will be different, with Parx, Park Avenue and Manzoni registering higher growth rates than Color Plus," said Mr Joshi.

Besides, the company is also looking at sourcing watches and shoes from Swiss companies for its high-profile lifestyle brand, Manzoni. "We are in the process of talking to European manufacturers for outsourcing products such as watches and shoes. These would come under the Manzoni brand," said Mr Joshi.

Manzoni is a super premium range of formal wear comprising shirts, suits, trousers, jackets, ties and leather accessories. It is positioned as a stylish Italian brand for the up-market, classy customer who is a trendsetter and an image leader.

The company is also on the lookout for new brands. "Having new brands is always under consideration and these would either be acquired or we could also create new one," said Mr Joshi.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.