Top Story

e4m_logo.png

Home >> Marketing >> Article

Ratan Tata buys into the Big Ticket - invests in Kyazoonga

11-June-2016
Font Size   16
Share
Ratan Tata buys into the Big Ticket - invests in Kyazoonga

India’s top global business leader and investor, Ratan Tata has invested in Kyazoonga–a ticketing company that is rapidly expanding and making massive strides globally. Kyazoonga is the only company from the sub-continent that owns its own IP and ticketing technology and platform.

In addition to creating and growing the ticketing market in India, Kyazoonga has ticketed major international events including the ICC Cricket World Cup in three countries, the FIFA World Cup Qualifiers, SAFF Cup, bilateral international cricket matches and domestic tournaments such as the Indian Premier League and the Pro Kabaddi League, Nehru Cup and others. Most recently it was adjudged a close runner up in the ticketing bid for the Rio 2016 Olympics beating global ticketing majors to reach that position. Kyazoonga now has ticketing operations around the world – in the UAE, U.S., and the Caribbean. It tickets major tournaments such as the Caribbean Premier League and the Pakistan Super League.

Speaking about the investment, Neetu Bhatia, CEO and Co-founder, Kyazoonga said, “We are delighted to have Mr. Tata on board. As we scale Kyazoonga into a global enterprise, glad to knowhe shares in the excitement of our mission of ‘Tickets made simple for everyone, everywhere’.  We continue to focus our efforts on the large potential for paid access that India represents and pushing the envelope on significant global opportunities. Personally, as a lifelong fan of his work that has included building several Tata companies into global majors, and as someone whose early world view of business was shaped by interactions with the Tata Group and Bombay House and his office, it is an honor and a privilege to get his validation for our team, product and market.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.